Burger King is retiring its old mascot. The company split with ad agency Crispin Porter + Bogusky, which created a line of ads featuring the king character. Instead, Burger King’s new ad campaign will focus on the freshness of the chain’s food and the addition of guacamole to its menu. - The Daily Beasthttp://eater.com/archives/2011/08/19/burger-king-dumps-its-creepy-king-mascot.php
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