Bollywood Gossips

Monday, September 26, 2011

Bollywood Gossips

Shahrukh Khan launches Ra.One OFFICIAL channel on YouTube

Posted: 26 Sep 2011 02:15 AM PDT

Bollywood News: Seems like no one can beat Bollywood’s King Khan in promoting movies. Yesss!! After promoting bollywood movies i.e., Don, Om Shanti Om which were released on the eve of Diwali during the past few years, Bollywood Superstar SRK seems to be leaving any marketing stone unturned for the promotion of his Diwali 2011 release movie Ra. One.

After making RaOne Comic Books, Toys, official music launch at Star Plus television channel , the actor has now turned towards Social Media to create a viral effect of his movie. Yess!! Thats right. Today, Shahrukh Khan in association with Google India launched the RaOne Official Channel on YouTube (http://www.youtube.com/user/RaOneMovie ). This channel features a range of videos including RaOne movie trailers, music launch teaser, star interviews, making of the movie including the animation and the latest 3D technology used in the movie.

Shahrukh Khan will be using the power of Google Plus to interact with his fans and infact have video chat with them. While talking to reporters, Google India says that RaOne is the first bollywood movie which is being promoted in such massive scale worldwide. Shahrukh Khan is also posting his latest comments and feelings on his twitter profile http://twitter.com/#!/iamsrk as well as http://www.whosay.com/iamsrk/content/112146?code=eojL8X

How big is the film, really?

Ra.One has taken in at least Rs 150 crore in making (excluding promotions), though no one – neither SRK’s Red Chillies nor Eros – are willing to validate the numbers. Its nearest contender is Rajinikant’s Robot, which was made on a similar budget.

Ra.One’s crew has some 5,000 members, says director Sinha; from India, Italy and the US. The Director of Photography is Nicola Pecorini of Loathing in Las Vegas fame. The film is edited by Academy-award winner Martin Walsh ( Chicago).

The film was shot in Goa, London and Mumbai in three phases. Early this year, SRK decided to convert the film into 3D, pushing up the budget.

Resul Pookutty was roped in to enhance the sound effects, and SRK took it upon himself to upgrade the sound system in select multiplexes across India. In an earlier interview to Mirror, Pookutty explained, “You see, RA.One is not just a movie experience… It requires a very unconventional sound and visual quality for which we’re installing the required equipment.”

The marketing budget for the film is said to be Rs 40 crore, which includes Rs 15 crore for online promotions – both said to be firsts for Indian cinema. Rs 14 crore has reportedly been earmarked for promotion on news channels a fortnight before release.

African-American R&B star Akon’s Chammak Challo in its six variations has been sitting pretty on the charts. In Delhi, Formula One icon Michael Schumacher will drive, a car bearing the film’s logo. Global pop phenomenon Lady Gaga may endorse the film at an after party hosted by SRK‘s co-star Arjun Rampal.

And, there is also Rajinikant playing Rajnikant in a cameo. Mind it.

Shahrukh Khan launches Ra.One OFFICIAL channel on YouTube