Khan's Battle at Box Office!

Not so long ago, events such as Diwali, Eid or maybe just summer break was known to be the best time to release a film seeing how there would be a greater chance for audience interest. But now, it seems that all events and holidays have been grabbed up by actors and film-makers alike as an opportunity to release their films.

Ever since actor Aamir Khan's movies such as Taare Zameen Par, Ghajini, and 3 Idiots have produced three consecutive hits at the box office, others have been greatly inspired and are now following in his footsteps in their own style. For the past few years, Salman Khan's most recent hits have taken a liking to be released during the festival of Eid, with films such as Wanted and Dabangg. Ajay Devgn has also interpreted this style by releasing hit films during the auspicious time of Diwali with films such as Golmaal Returns, All The Best, and Golmaal 3.

With upcoming weekends that coincide with major events such as Republic Day, Valentine's Day, Independence Day, Gandhi Jayanti and Lohri, dates are now furiously being checked by all to see when which film should hit the cinema halls.

Rumors are that producers of Don 2, Ritesh Sidhwani and Farhan Akhtar, have decided that their movie should be released during the Christmas weekend. Along with that, Aamir Khan's film with director Reema Kagti might also be release the very same weekend, reason being that both films are to be produced by the same production house. However, rumors are rumors and there are chances that these might not be true at all. If anything, Aamir's film might not be coming out till later next year, while Shah Rukh Khan's Don 2 is surely release this Christmas.

Has it come to a time where all major films will now only work if they're released during a big event or holiday?