This Is (Soon To Be) a Real Thing in the Real World

by Shaker hallelujah_hippo





Speaking of beer... Molson Coors has realized that, apparently, not enough women drink beer. So they're aggressively attacking the problem by changing up their marketing, treating consumers that identify as women as individual human beings with variations in taste and interest, and starting a dialogue about the nuances of human experience and differing relationships with brewed beverages.



Whoops! Just kidding! They're actually making a pink, low-alcohol content, sweet beverage to attract all of us with ladee-brainz^TM! Animée also comes in a pale yellow and clear variety and is designed to allay women's fears of bloating, weight gain, and appearing too masculine.



I first ran across this (barf-tastic) news over in today's Skepchick Quickies and read more about it here.



My only quibble with the discussion at the second link is that it lacks some nuance: There is nothing wrong with liking pink, with liking sweet things, or with being feminine; the problem for me is propagating the idea that all women (and only women) like these things, regardless of what the subject/product is.

Assvertising

[Trigger warning for sexism; objectification.]

Via Copyranter, a charming advertisement from Lighthouse Brewing Company, which, according to its YouTube channel, was produced by a company called Politically Incorrect Entertainment Inc.

Two white dudes sit on a beach in slatted chairs, with a table between them on which sit two beer bottles, a la the ubiquitous Corona commercials. They are ogling a thin white woman in a bikini who stands at the water's edge with her back to them.

Guy 1 leans over to Guy 2 and says: "So what would you rather have—ice cold Lighthouse Beer, or her?"

Guy 2 says: "Are you kidding? It's great beer." They high-five each other. "Sheesh," says Guy 2. "She's hot, though. I'll give ya that."

"Yeah," says Guy 1.

Voiceover, as the camera lingers on the woman's ass in close-up as she bends over: "Lighthouse Brewing: Celebrating women in bikinis since 1998."

I think this is supposed to be a parody of beer commercials, but, the thing is, beer commercials are beyond parody. This just looks like rank misogyny, of the sort that necessarily implies all men are horrible human beings.