Friday, October 28, 2011

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SRK’s Ra.One fails to break Salman’s Bodyguard record on Day 1

Posted: 28 Oct 2011 01:06 AM PDT

Bollywood News: Bollywood Superstar Shah Rukh Khan‘s much-awaited film Ra.One collected Rs 18.5crore on its opening day, takings that were below analysts’ expectations. Trade analyst Taran Adarsh who had estimated the bollywood film to collect Rs 22crore on the first day said: “The evening shows of the film took a beating because of laxmi puja and this was reflected in the numbers for the first day.”

The Rs 145crore film was released nationwide on Wednesday across 3,200 screens. Every multiplex had about 18 shows a day, and for this reason alone the collections were slated to be substantial. Ticket prices were 20% higher than regular prices at many places.

Salman Khan‘s Bodyguard , released across 2,700 screens, created a record first-day collection of more than Rs 21crore and picked up Rs 19.3crore on Day Two. But many still expect Ra.One to rake it in slowly. “Bodyguard collected about Rs 80crore in the first five days–my estimate is that Ra.One will collect between Rs 90crore and Rs 100crore,” said Delhi-UP distributor Sanjay Ghai of Mukta Arts.

Adarsh said Golmaal 3, which released last diwali, also started slow due to the pujas and festivities but viewership picked up later.

“The business on the first day did fall below our estimation yet it is the highest for any film on a diwali day,” said Nandu Ahuja, distribution head of Eros International.

He too hoped Thursday’s attendance would make up for the shortfall.

“On Thursday, the response has improved. We have clocked the same footfalls as we had yesterday. With another 1/3rd of the day to go, we expect this to go up. The advance for the balance weekend to is strong,” said Sunil Punjabi, CEO of Cinemax theatres. “Primarily , two factors that impacted Day One in tier 2 towns was cancellation of shows since the content didn’t reach on time and evenings were impacted by pujas scheduled between 6pm and 11pm.”

Source: Times of India
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