No Break for Mr. Perfectionist

You just need 95 for Aamir Khan's upcoming movie Dhobi Ghat!

Confused?!

Is it 95 minutes to go for the release or is the movie just 95 minutes long... or?!

Well, answering your doubts, yes, it is the latter case. Aamir Khan, most known for his perfectionist ways, which include his absolutely indigenous publicity gimmicks is creating history in Hindi cinema by screening his wife's directional venture, sans interval, across the nation.

The man himself visited the managers and the owners of the multiplexes that shall be showing the movie due to hit the halls this January 21st, to work out and finalize this unique strategy of showing the film without intervals. Result?! Not only have the multiplexes agreed to oblige, but have the single theaters, by giving it in writing that there will be no interval in the duration of the 95 minutes of Dhobi Ghat.

Oh boy alright!

One can imagine the loss of business to basic confectioners and inside eatable stalls at the malls and movie halls which thrive on those 15 minutes of intervals between movie halves. But amazingly, Aamir with his talks of logic has hit a point with the authorities related who agree with his premise. Aamir convinced them all with his contradiction of intervals to being nothing but forced breaks in the story line for plain profiteering purposes by advertisements giants and promotional campaigns.

With the release of Dhobi Ghat this Friday, Bollywood shall embark upon an all new one-sitting concept, perhaps to be emulated for future releases as well!

Hats off to Mr. Perfectionist for proving the trail blazer yet another time, with yet another thoughtful scheme!