Saturday, November 20, 2010

Bollywood promoting strategies!!

Promoting a film is just as much of an integral part as making it. It seems no movie can go on the big screen without some sort of promotional stint. For most Bollywood stars, promoting means interviews with TV channels, appearing as a judge on reality TV shows or public appearances at malls and events.
But recently, besides the usual, Bollywood has come up with some weird and wacky ideas to give their movies the attention they deserve. But what BollyCurry wonders is how far are they actually willing to go in the name of promotion?
Have a look at some of the examples below and let us know your thoughts!
Can you imagine staying in a car all night long just to have spectators stare at you? Well, that was what poor Shahid and Genelia had to do. They spent a night in a parked car at Kamalistan Studios promoting their film, Chance Pe Dance as the movie was about strugglers.
Salman took another route when it came to promoting Dabangg. Instead of promoting like countless before him, the macho Khan choose to showcase his police avatar in the Color's show, Laagi Tujhse Lagan. But that wasn't the end of it. He also visited the sets of India's Got Talent along with his faithful dogs whom he's very protective over.
Akshay, just like Salman, did the same thing beforehand. When his film Khatta Meetha was to be released, he decided to spend some time in character from his film and visit the sets of Star Plus's highly successful show, Sasural Gendha Phool. For the release of his movie, Action Replay, he visited the sets of Entertainment Ke Liye Kuch Bhi Karega and gave away his favorite bike to a contestant!
During the release of Anjaana Anjaani, Ranbir underwent a mock marriage with one of the contestants when he visited sets of Zee TV's, Sa Re Ga Ma Pa Singing Superstar. Garlands were brought in and Ranbir also donned a sehra. Now that is definately a unique way to promote!
For his movie Ghajini, Aamir Khan had sported a bald hairstyle which fast became known as the 'Ghajini look'. So, in promotion for his film, Aamir shaved the heads of his fans! Also, for the release of 3 Idiots, Aamir travelled incognito and made people look for him with the theme of the movie being his character going missing while the 'idiots' go on a hunt for him.
Many joined social networking pages prior to the release of their movies, especially the ever popular Twitter. Shahrukh Khan joined on the behest of best buddy, Karan Johar before My Name Is Khan was showcased on the silver screen. Karan wanted shy Shahrukh to let his fans into his world!
We now see many Bollywood actors putting on glasses to be more in character. John Abraham is the latest to cajole in this new method for his latest flick, Jhootha Hi Sahi and no doubts, it has sent his famale fans crazy. Abhishek Bachchan also flaunted spectacles for weeks before and after the release of his move Paa where he played a young politician.
Got anymore to add to our list? Be sure to let us know!

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