Monday, September 13, 2010

The Milkman Aamir !

Mr. Perfectionist might have donned many avatars in his acting career, but never as a milkman! Aamir now turns into a milkman in a TV commercial for Tata Sky to fulfill his duties as a brand ambassador!

The ad film features a situation where one of the milkman's customer tries to pay only for the days he was in town. The milkman's point of view is conveyed in a humorous manner when he tells the customer that the cow was not aware of his vacation and hence gave milk every single day.

The milkman forcibly takes money from his customer even for the days he was on holiday. The depicted situation draws a parallel between other DTH companies and the milkman.

Conceptualized by advertising agency Ogilvy and Mather, the core theme of the ad revolves around a once-a-year subscription holiday service being offered by Tata Sky. With this feature, subscribers can discontinue their service while on vacation for a period of 15 days once every year and save some bucks!

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